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Internet Marketing

Use The 'Net'—Don't Get Stuck In The Web

There is no doubt that the Internet is a powerful channel for marketing your business. Whether you have products or services to sell, and whether you work at home or in a business location, the Internet can put your name and your product in front of more potential customers faster than any other medium, and at a much lower cost.

That's the upside. The downside is that getting your business seen on the Internet is filled with challenges. You can have your own website—there are plenty of companies who will sell you one. Most Network Marketing companies will give you one as part of your affiliate enrollment. If you are an independent business there are services that will offer a free website. Usually they will put their own advertisements on your site or use another method of capitalizing on you. The rule is that if a web service has no product then you, the user, becomes the product.

Nearly all affiliate companies provide a useful tool kit so you can set up your own site so nicely that you will be totally impressed. Awestruck even. The real challenge is to find a way to get the customers to your site.

Do you have any idea how many web pages there are on the Internet? I don't. I do know that there are billions of web sites that all have multiple pages. The odds against someone finding your site by chance are huge. The odds of an actual customer simply finding your site are astronomical.

But fear not. Surf the web for a while and you will see banner after banner advertising services that will put your site into the top ten on all the major search engines. I might be a little bit obtuse on this subject, but it seems to me that those companies could only have 10 clients if they are going to keep them all in the top ten. What they really say is that they will get your site into the top ten once. Another search a minute later might list you well down in the list.

Don't Get Distracted by Shiny Toys

That's not to say that over time you won't get some business from their efforts, but you should calculate the costs of the service. A realistic cost for the time you spend creating and managing the service has to be included. There is always a technology learning curve involved and that can be seductive. The allure of becoming an Internet Guru has caused many prospective entrepreneurs to fail. They get so involved in all the pretty bells and whistles they don't have time to build their business. When you work for yourself your time is your money.

I would rather spend my time promoting my business instead of becoming some kind of techno-nerd learning how to keep my website properly positioned in the market. Just giving potential customers the link to your website, or letting them know about your product and how they can make contact with you is the simplest way of using the Internet as a marketing tool.

Email is one of the easiest and effective ways of passing the link out. Texting to mobile devices has become popular and effective. There are a lot of Social Media platforms that can be used with good results. Those are all covered in depth in the training section of this site. They all come with the same caveat... they can become a shiny toy that keeps you from building your business.

It would be nice if all we had to do was send people to a website and then wait for them to buy our products. I see ads, and I know you must see them too, that promise that kind of response.

"This is an unbelievable opportunity. All you have to do is sign up. Send your money in, and then get out of the way so that the hordes of customers don't trample you. In 3 days you will receive $50,000 and in 10 days you will receive $1,000 000." I am convinced that the reason those offers are unbelievable is that they are... well, not to be believed. I have known people who tried them and they were like sheep being led to slaughter.

Worthwhile compensation is the result of worthwhile effort. Modern technology is wonderful, and I am not devaluing its power. Computers and the Internet are remarkably efficient marketing tools.

What I am saying is that sooner or later you will probably have to have real life, person to person, voice conversations with your prospects, and definitely with your customers. This is a part of the process that moves people from suspect to prospect to sale.

The fortune is in the follow up.