Money Making Techniques

     To some of the "Old Pros" this may seem to be completely basic material.  We won't apologize for that because when all is said and done, basic is all there is. The real "Old Pros" know this and they are the ones who told us how often they need to review their own basics.  

     The reason they are "Old Pros" is because they have learned how to survive. And the secret of survival is that when the going gets tough, the tough get back to basics.  

     There is an old cartoon that shows a coach standing in front of his team in the locker room holding a football. On the blackboard behind the coach you can see the team's dismal 0 win and 10 loss record. The coach begins his talk saying, "This is a football."  Now that's basic.

     So let's begin just as basic. If you want to make money in your own business someone has to buy something from you.  

Nothing in the world moves until someone sells something.

     Whether it is an idea, whether it is an opportunity, whether it is a promise, whether it is a contract to do something, or whether it is a tangible product of any kind, someone must buy something from you before your business can make any money.  

     Now we will stop being euphemistic about it and tell you the truth. If you want to make money in your own business you are going to have to sell something to someone.

     Regardless of what anyone tells you, regardless of what you may read on someone's website, regardless of how popular and wonderfully beneficial your product may be, you are going to have to sell it if you want to make money in your own business.  

     This is the most basic fact that underlies all business, and all exchange of money or other valuable consideration of any kind. The basic truth is that nothing moves until someone sells something.

     This is not a bad thing. And it certainly does not mean that you have to count yourself out of the opportunity because in your mind you are not a salesperson.  

     There is a common misconception that it takes a certain kind of person to be a salesperson. The belief is that some people are natural born salespeople—that they were gifted with that certain, mystical, something that just naturally makes other people want to give them money for whatever it is they have. Nothing could be farther from the truth.

Everyone Sells-Professionals just do it better.

     Salespeople are made, not born. And everyone is a salesperson. What makes someone a professional is taking the time to learn how to do it better.

     Selling is simply the art of communicating an idea to another person in such a manner that the other person believes that they arrived at the idea on their own.  

     In other words, the successful salesperson gives the customer enough of the right kind of information that the customer decides to buy.  

     Another myth we should dispel here is that good salespeople have to have the gift of gab, that they need to be smooth and silver-tongued.  

     What the most successful salespeople have is the gift of "listen."  They have trained themselves to actually hear what the customer says.  

     We all do these things when we want something and when someone else has to cooperate in order for us to have what we want.  Sometimes we convince, sometimes we coerce, sometimes we beg. Sometimes we smile and sometimes we frown. Sometimes we laugh, sometimes we cry, and sometimes we shout.  

     We do a lot of different things to convince others that they should let us have what we want. But to convince many others, over and over again, as a means of earning money is a different ballgame.

Know what works for you.

     To do that you must be systematic. You have to have a way of knowing what works and what does not work.  

     You need a way of keeping track of what has worked for you and what has not worked for you. And most of all you need to find a way of learning what your sales strengths are, and what your sales weaknesses are.  

     When I say keeping track of what has worked for you and what has not worked for you I don't mean things outside of yourself, such as the types of people you are approaching, or the things others are doing for you or with you. I am speaking about the things you personally are doing, and how you are doing them.  

     What you personally do, and how you do it is what you must keep track of if you are going to survive to become an "Old Pro".

     In order to keep track of what you do and how you do it, you must recognize the sales system, or the way your sales presentation is organized.  

     This is especially true if you are following a plan that has been given to you by your upline, your sponsor, or your company.  We would hope that this would have been explained to you, but we know that it often is not.  

     Many vendors truly believe that their systems are so advanced that they can be replicated without having to understand exactly how it works. And to some extent it can.  

     But the problem is that the people using the system don't know the basics that the system is built on.  Then when the going gets tough, as it will at some point in most businesses, they do not have the information necessary for them to go back to the basics.

Know the basics of your program.

     Every sales presentation must satisfy the basics of the selling/buying process if it is going to be successful again and again and again, ad infinitum so that your business can be a continuous and growing source of income for you.  

     If it does not meet all the selling/buying basics you may have some initial success based on your own enthusiasm and the novelty of the business to you and your early prospects.  But if you are going to sustain the success over the long haul, with people you don't know, and maybe will never meet or talk to in person, then your system must satisfy the basics.

     Here are the basics for the selling/buying process to be successful over and over again, on the demand of the salesperson, and regardless of the source of prospects.

    The reason it is vitally important to know these basics is because you will then be prepared to analyze your own efforts and determine which elements you need to improve if you want the greatest success. We hear complaints every day from distributors who tell us about all the promises their sponsors made to them and then were not kept. We hear about the magical websites and the sophisticated recruiting programs that are supposed to run effortlessly on your computer so that you never have to lift a finger and still earn $Millions. And what we hear is that it is not working like you were told it would.

     I don't know of any way to get rich free. And I don't know of any way to get rich that doesn't require work. Now I know that inheriting a lot of money seems like a good alternative, but do you realize how much work it is to get along with rich people. And how much work must it be to get along with rich people well enough that they will put you in their wills to the extent that you become rich. I think there might be more enjoyable forms of work.

     If you want a guarantee of your success then you will have to improve the things about yourself that lead to success. 

     That is where you use the basics to your advantage.  Anytime your sales results dip, or are not acceptable to you, break down what you are doing into the basics.  When you listen to a potential business idea, break the presentation you hear down into the basics.  If you can find all the basics in the presentation then you will know that the system can be replicated over and over again.  If you can't find the basics you will know that it will be much harder to replicate the system.  And it will be much harder for you to sell the product.  Without knowing the basics it is difficult to know whether a sale was just plain luck, whether it was simply the law of averages, or whether it was because you actually knew what you were doing and did it well.  Knowing what they are doing, and always looking for ways to do it better is what makes an "Old Pro".

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Performance Technology
Santa Monica, CA
310 394 7858
manager@prosperityhome.com